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Making hospitality tech work the way it should.

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The Unit 5 method

Tuba Gursoy has spent over two decades inside hospitality, from operations to SaaS leadership, working across private members clubs, hotels and mixed-use spaces in the UK, US and Middle East.

She founded Unit 5 for one reason: too many businesses invest in the right technology and never see the return. Tuba works with operators, investors and platforms to close that gap, whether that is pre-opening strategy, system implementation, or getting more out of the tools already in place.

Her clients have included Sterling's Club, Maison Estelle, KX Gym, The Pembroke, Home House Collective, The Groucho Club, The Gleneagles Townhouse, The Four Seasons, Mandala Club, Casa Cipriani, The Ivy Club and Zero Bond.

If your technology, data or commercial strategy is not working as hard as your business needs it to, that is what Unit 5 is here to solve.

We worked with Tuba for over four years through both the implementation and ongoing optimisation of our CRM platform. Her combination of deep technical knowledge and first-hand hospitality experience meant she understood our needs intuitively and applied solutions with precision. Tuba engages effortlessly across all levels of the business, which made a real difference in bringing teams together. I would recommend her without hesitation for any project requiring both expertise and impact.

Home House

Dionne Atkinson, IT & Projects Director

I have had the pleasure of working with Tuba across several businesses over the years. Her passion for hospitality and wealth of experience translate seamlessly into every project she delivers. What sets her apart is the ability to turn complex technical, operational, and customer insights into clear, practical solutions that work across all levels of the operation. Her track record of success truly speaks for itself.

The Ivy Club

Suzanne Shaheen, General Manager

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